This is a vintage paperback booklet from 1964 that was a promotional drink recipe promotion by Southern Comfort and Playboy. It's called Southern Comfort Barmate, home bartenders guide to expert drink mixing. The book is a guide for bachelor's on how to throw the perfect cocktail party. Inside are examples such as how to improve your favorite drink and debates on the rocks and mists versus highballs. And of course different ways to use Southern Comfort for entertaining. It also has very retro-style product and drink photos, along with colorful advertisement like illustrations. The book is intact. The outside cover has a picture of a Playboy bunny waitress carrying a tray of drinks on a red background.